behind the scenes

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

People ask me if you can really wear cashmere in summer. Yes, you can.High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.

"Since centuries, India textile production was and continues to be a very important inspiration of its fashion trends. India has a worldwide reputation for much of the finest kind of cloth woven and Indian manufacturers have developed sophisticated methods of creating cotton fabrics into light breathable textiles with vibrant long-lasting dyes, enabling dazzling colours and striking motifs, which were all washable."

During a “Made to Measure day” in selected boutiques around the world, Cesare Attolini style ambassadors invite their customers to a very personal fitting experience. Only on appointment.

I was at Gabucci store in Stockholm during one of these events, officially representing my husband but also taking the chance to learn and discover the Neapolitan fabrics and styles. Over an Italian Aperitivo, customers are presented with the latest fabric lookbooks before being invited to the fitting session.