behind the scenes

London fashion fair

The way we were

The financial impact of the pandemic for a $2.5 trillion global industry who relies on traveling, networking and people is dramatic. Will the fashion industry ever be the same again? Our Creative Director has shared with us his experience.

When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
Open for business

Open for business

Our team in India is keeping safe and we have had to maneuver around the impacts of this pandemic and the unprecedented effects, and we hope we will be sharing some new ideas soon.
Behind art, myth and food

Behind art, myth and food

I lived in Rome for about 5 years. It’s still one of my favorite cities. As I always tell my foreign friends, I find it extremely inspiring to wander from place to place in the streets of Rome; through its history, art, myths and of course it's good food.
Bargains at the beach

Bargains at the beach

Luxury brands being sold at bargain prices. My son thinks it’s great. I’m explaining that we must respect what’s behind a brand, the creative people, the investors, the research involved, the efforts and time it takes to build and sustain a brand.
Yes, you can

Yes, you can

People ask me if you can really wear cashmere in summer. Yes, you can. High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.

How it started

How it started

It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!
Outside your box

Outside your box

“If you do what you’ve always done, you‘ll be where you’ve always been”
Fashion by Chance

Fashion by Chance

Cleonice’s story and passion are very inspiring for those like me “With no formal training in fashion but full of enthusiasm”.

Bespoke inspiration

Bespoke inspiration

Founder Vincenzo Attolini "rewrote the rules of the restrictive elegance, with his creative intuition, deep sense of harmony and unparalleled manual skill in cutting fabrics".