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behind the scenes

The sky is the limit

The sky is the limit

As many of us can't wait to put an end to 2020, I would like to share a message of hope and positive thinking.We have learned new things and worked remotely, we have changed our social life...

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A sensorial journey

A sensorial journey

The choice of visual elements, our own soundtrack, the lighting and the colors are some of the elements that combined together create a foretaste of the experience of wearing a caro scarf. 

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cashmere scarves rural doors

New beginnings

I used to spend my summer holidays in our countryside house just outside Martina Franca, a town in the province of Taranto, Puglia. The beautiful ...
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The New Collection journey

The New Collection journey

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who...
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Let caro hug you

Let caro hug you

Anticipation continues to build in Stockholm just few days before the launch of our new collection. With this new collection campaign, we want to take you on a sensory experience by sharing our identity through images and stories. 

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London fashion fair

The way we were

The financial impact of the pandemic for a $2.5 trillion global industry who relies on traveling, networking and people is dramatic. Will the fashion industry ever be the same again? Our Creative Director has shared with us his experience.

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When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
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handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

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Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
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Open for business

Open for business

Our team in India is keeping safe and we have had to maneuver around the impacts of this pandemic and the unprecedented effects, and we hope we will be sharing some new ideas soon.
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Behind art, myth and food

Behind art, myth and food

I lived in Rome for about 5 years. It’s still one of my favorite cities. As I always tell my foreign friends, I find it extremely inspiring to wander from place to place in the streets of Rome; through its history, art, myths and of course it's good food.
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Bargains at the beach

Bargains at the beach

Luxury brands being sold at bargain prices. My son thinks it’s great. I’m explaining that we must respect what’s behind a brand, the creative people, the investors, the research involved, the efforts and time it takes to build and sustain a brand.
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