About us

caro was established in 2014 by Italian entrepreneur Rossana Cazzato with creative direction by Indian designer Ritesh Kumar.

Both passionate about the importance of quality and contemporary use of indigenous textiles and techniques, they are committed to a sustainable approach by encouraging local knowledge and craftsmanship.

Rossana is a fashion entrepreneur based in Stockholm, Sweden. She lived in many countries around the world and Delhi was her home for over three years. With its diversity and complexity, India has challenged her as a person and also inspired her to create her own fashion label.

Ritesh was trained in India and Italy. He was shortlisted for the India Vogue Fashion Fund; won the Young Designer Award by Grazia India; was nominated for the International Woolmark Prize India and chosen as the hottest label of the year in 2010 by Elle India.

The planning of a fund-raiser fashion event in Delhi signed the beginning of Rossana and Ritesh collab. Her passion for style with his creative conceptualization has transformed their vision and passion into a graphic interpretation of traditional pashmina, creating a luxurious experience of cashmere.

caro brings together Italian style and flair with Indian crafts into a unique couture collection of unisex handmade cashmere scarves and shawls.

You can read more about the inspiration behind our brand our founder’s blog.