People ask me if you can really wear cashmere in summer. Yes, you can. High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.
It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!
Last week, Ritesh and Alessia were busy with the photo shoot for our Autumn-Winter campaign; models and crew gathered at 6am at the location we chose: Mohali Archaeological Park, an archeological area adjacent to Qutub Minar. The park encloses a series of tombs, palaces, step-wells and ruins spanning the Sultanate, Mughal and British periods.
So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.
The year has started with a visit at Pitti Uomo at the Fortezza da Basso, in Florence. It´s one of the world’s most important platforms for men’s clothing and accessories. This year, Pitti Uomo had a total of around 24,000 buyers and 36,000 visitors..