Behind the Scenes: blog by Rossana Cazzato

I used to spend my summer holidays in our countryside house just outside Martina Franca, a town in the province of Taranto, Puglia. The beautiful old town is famous for its...

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who have supported and encouraged me to persevere...

Anticipation continues to build in Stockholm just few days before the launch of our new collection. With this new collection campaign, we want to take you on a sensory experience by sharing our identity through images and stories. 

The financial impact of the pandemic for a $2.5 trillion global industry who relies on traveling, networking and people is dramatic. Will the fashion industry ever be the same again? Our Creative Director has shared with us his experience.

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.

Our team in India is keeping safe and we have had to maneuver around the impacts of this pandemic and the unprecedented effects, and we hope we will be sharing some new ideas soon.