When fashion meets culture
The soul of our brand is an intriguing mix of Italy and India. This shows in many aspects from design to crafts and also in the choice of settings for our photo sessions.
Our creative Director Ritesh has chosen Delhi cultural heritage as choreography for some of our campaigns for the beautiful light at dawn and our connection to the city. You can read about one of our photo sessions on my blog "AW18 photo shoot: another day in Delhi".
Also, India is where our products are made: and our commitment is to promote also with photography the traditional making skills and to encourage the efforts that local community are making to keep those skills alive, generation after generation.