It´s that time of the year. Time to clean out your wardrobe. Time to give away or re-cycle what doesn’t spark joy.
As I organise and sort my clothes, I realise this is a moment of mindfulness for me. Now that many of us can't travel, going through my closet is like traveling through the memories I have built in the years, wearing those clothes.
As a passionate brand owner, striving to make a positive impact, I encourage our customers and followers to want to know more about our product and the materials we use.
With time, I have created a core wardrobe of versatile essentials with the idea of owning and using them for a long time. I can assure you that this way, the cleaning out is much faster.
Of course, caring for your clothes and making them look their best season after season requires some "TLC". That's why we thought we'd share a tutorial on how to take care of your cashmere scarves and shawls. You can also apply the same tips to delicates like silk and wool.
I believe that care, quality and materials are important factors to keep in mind when buying new clothes. As a passionate brand owner, striving to make a positive impact, I encourage our customers and followers to want to know more about our product and the materials we use.
Our scarves are spun from pure cashmere, where the long and thin fiber guarantees the finest quality and durability. The insulation properties, the thermal regulation of the cashmere and its natural comfort are three elements that make our scarves an ideal year-round accessory. They are inspired to be held and hugged close to your skin, protecting you from all seasons, in any occasion.
And for those of you wondering how to use scarves in the warmer seasons, we are working on a new season story to get you inspired, so stay tuned and don't store away your cashmere scarves!
With my Creative Director in Delhi capturing the spring feel in Hauz Has Village park, and my entourage longing for spring in the opposite part of the world in Stockholm, we were able to create a spring-summer storyboard in these two locations. Sneak peak here.
Let caro embrace you this season and discover our lightweight, breathable and outfit-elevating scarves in our web store.