behind the scenes

How it started

How it started

It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!
Fashion by Chance

Fashion by Chance

"Since centuries, India textile production was and continues to be a very important inspiration of its fashion trends. India has a worldwide reputation for much of the finest kind of cloth woven and Indian manufacturers have developed sophisticated methods of creating cotton fabrics into light breathable textiles with vibrant long-lasting dyes, enabling dazzling colours and striking motifs, which were all washable."