“Questo business s’ha da fare”*
I’m an Italian fashion entrepreneur based in Stockholm, Sweden. Together with my husband and 2 children we lived in 8 countries and 4 continents.
I have worked and developed friendships with people with different cultures and I was lucky to learn about their life and values.
As a family, moving across the globe can be very challenging, especially if you are the spouse without a job and a new routine to create. Starting a life from scratch begins with challenges but ends with so many experiences and memories.
Looking back, those are the pages that created my story, my journey.
During this journey, I have transformed my passion for fashion into a collection of handmade scarves and the idea behind this blog is to write about what has inspired my business but not only.
I lived in New Delhi for 3 years, and it was only when I left this incredible country that I decided to found my own fashion label caro. Fashion and India. My vision was to challenge and elevate the general opinion on Indian craftsmanship by creating a collection of handmade scarves of the highest quality and finest materials.
Living in India has made an impact in my life. Everything was connecting to my Southern Italian roots: the people, the colors, the street life and even the food have touched me as a person and have inspired my creativity.
Why a fashion brand? I love fashion accessories. When it comes to fashion and style, being Italian doesn’t make you a style icon by birth. Yes, we have a world-known sense for style, but doesn’t anyone own a personal style?
For me style means being confident in your own clothes and my looks. When I was 12, I wanted my dark brown hair spray-painted in fluorescent yellow and that made me feel confident and stylish.
By following my fashion sense and not trends, I created in the years my own style: I started owning special pieces of clothing that nobody had, I wanted to be unique.
On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” This has to work!
Few months later, I was on a plane, destination New Delhi. I couldn’t wait to be back and meet Ritesh again. It was time to turn those dreams into reality.