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behind the scenes

The sky is the limit

The sky is the limit

As many of us can't wait to put an end to 2020, I would like to share a message of hope and positive thinking.We have learned new things and worked remotely, we have changed our social life...

cashmere scarves rural doors

New beginnings

I used to spend my summer holidays in our countryside house just outside Martina Franca, a town in the province of Taranto, Puglia. The beautiful ...
The New Collection journey

The New Collection journey

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who...
Let caro hug you

Let caro hug you

Anticipation continues to build in Stockholm just few days before the launch of our new collection. With this new collection campaign, we want to take you on a sensory experience by sharing our identity through images and stories. 

London fashion fair

The way we were

The financial impact of the pandemic for a $2.5 trillion global industry who relies on traveling, networking and people is dramatic. Will the fashion industry ever be the same again? Our Creative Director has shared with us his experience.

When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
Open for business

Open for business

Our team in India is keeping safe and we have had to maneuver around the impacts of this pandemic and the unprecedented effects, and we hope we will be sharing some new ideas soon.
AW18 photo shoot: another day in Delhi

AW18 photo shoot: another day in Delhi

Last week, Ritesh and Alessia were busy with the photo shoot for our Autumn-Winter campaign; models and crew gathered at 6am at the location we chose: Mohali Archaeological Park, an archeological area adjacent to Qutub Minar. The park encloses a series of tombs, palaces, step-wells and ruins spanning the Sultanate, Mughal and British periods.
The Secrets of Couture

The Secrets of Couture

One of the elements that shape my business is the material we use. The visual appeal of its texture and its absolute softness makes cashmere a rare and precious fiber.