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behind the scenes

The sky is the limit

The sky is the limit

As many of us can't wait to put an end to 2020, I would like to share a message of hope and positive thinking.We have learned new things and worked remotely, we have changed our social life...

The New Collection journey

The New Collection journey

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who...
London fashion fair

The way we were

The financial impact of the pandemic for a $2.5 trillion global industry who relies on traveling, networking and people is dramatic. Will the fashion industry ever be the same again? Our Creative Director has shared with us his experience.

When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
How it started

How it started

It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!