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behind the scenes

The New Collection journey

The New Collection journey

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who...
When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
How it started

How it started

It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!