behind the scenes

handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

Behind art, myth and food

Behind art, myth and food

I lived in Rome for about 5 years. It’s still one of my favorite cities. As I always tell my foreign friends, I find it extremely inspiring to wander from place to place in the streets of Rome; through its history, art, myths and of course it's good food.
Yes, you can

Yes, you can

People ask me if you can really wear cashmere in summer. Yes, you can.High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.

Outside your box

Outside your box

“If you do what you’ve always done, you‘ll be where you’ve always been”
When summer leads to a moodboard inspiration

When summer leads to a moodboard inspiration

As I’m back working on the final details of the web shop, I can’t wait to share those images and ideas with Ritesh, my creative Director, and see how to get our creative juices flowing.
AW18 photo shoot: another day in Delhi

AW18 photo shoot: another day in Delhi

Last week, Ritesh and Alessia were busy with the photo shoot for our Autumn-Winter campaign; models and crew gathered at 6am at the location we chose: Mohali Archaeological Park, an archeological area adjacent to Qutub Minar. The park encloses a series of tombs, palaces, step-wells and ruins spanning the Sultanate, Mughal and British periods.
Spring in the air

Spring in the air

So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.