During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.
I lived in Rome for about 5 years. It’s still one of my favorite cities. As I always tell my foreign friends, I find it extremely inspiring to wander from place to place in the streets of Rome; through its history, art, myths and of course it's good food.
People ask me if you can really wear cashmere in summer. Yes, you can. High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.
As I’m back working on the final details of the web shop, I can’t wait to share those images and ideas with Ritesh, my creative Director, and see how to get our creative juices flowing.
Last week, Ritesh and Alessia were busy with the photo shoot for our Autumn-Winter campaign; models and crew gathered at 6am at the location we chose: Mohali Archaeological Park, an archeological area adjacent to Qutub Minar. The park encloses a series of tombs, palaces, step-wells and ruins spanning the Sultanate, Mughal and British periods.
So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.
