behind the scenes

People ask me if you can really wear cashmere in summer. Yes, you can.High-quality cashmere can also be processed into a delicate summer yarn, and becoming a stylish beach sarong or a fashionable headscarf or a practical evening shawl.

During a “Made to Measure day” in selected boutiques around the world, Cesare Attolini style ambassadors invite their customers to a very personal fitting experience. Only on appointment.

I was at Gabucci store in Stockholm during one of these events, officially representing my husband but also taking the chance to learn and discover the Neapolitan fabrics and styles. Over an Italian Aperitivo, customers are presented with the latest fabric lookbooks before being invited to the fitting session.

The year has started with a visit at Pitti Uomo at the Fortezza da Basso, in Florence. It´s one of the world’s most important platforms for men’s clothing and accessories. This year, Pitti Uomo had a total of around 24,000 buyers and 36,000 visitors..