Anticipation continues to build in Stockholm just few days before the launch of our new collection. With this new collection campaign, we want to take you on a sensory experience by sharing our identity through images and stories.
Luxury brands being sold at bargain prices. My son thinks it’s great. I’m explaining that we must respect what’s behind a brand, the creative people, the investors, the research involved, the efforts and time it takes to build and sustain a brand.
So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.