behind the scenes

handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
Outside your box

Outside your box

“If you do what you’ve always done, you‘ll be where you’ve always been”
AW18 photo shoot: another day in Delhi

AW18 photo shoot: another day in Delhi

Last week, Ritesh and Alessia were busy with the photo shoot for our Autumn-Winter campaign; models and crew gathered at 6am at the location we chose: Mohali Archaeological Park, an archeological area adjacent to Qutub Minar. The park encloses a series of tombs, palaces, step-wells and ruins spanning the Sultanate, Mughal and British periods.
Spring in the air

Spring in the air

So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.
The Secrets of Couture

The Secrets of Couture

One of the elements that shape my business is the material we use. The visual appeal of its texture and its absolute softness makes cashmere a rare and precious fiber.