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behind the scenes

cashmere scarves rural doors

New beginnings

I used to spend my summer holidays in our countryside house just outside Martina Franca, a town in the province of Taranto, Puglia. The beautiful ...
The New Collection journey

The New Collection journey

This year has challenged us on all levels. I cannot say how much we have been waiting for this moment and how grateful I am for all the people who...
When fashion meets culture

When fashion meets culture

India is where our products are made, and our commitment is to promote traditional making skills and to encourage the efforts that local  community are making to keep those skills alive, generation after generation.  
handmande cashmere scarf

Shines bright

During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.

Woodblock printing

Woodblock printing

One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices like handloom weaving and embroideries, while creating simple geometries in the designs.
Spring in the air

Spring in the air

So, this is a thank you to my fabulous team and an invite to you to check the spring collection images, which I hope will send positive vibes from the Indian and Italian gang.The launch today would have been impossible without social media and technology, but mainly without our deux ex machina Alessia, the key player in the team.