During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.
One thing has always been clear in our vision: to ground our work in the appreciation of traditional practices likehandloom weaving and embroideries, while creating simple geometries in the designs.
It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!
Founder Vincenzo Attolini "rewrote the rules of the restrictive elegance, with his creative intuition, deep sense of harmony and unparalleled manual skill in cutting fabrics".
