During a past edition of Premiere Class, a leading fashion trade show in Paris, we accepted the challenge to present our designs at such a prominent event and from a creative perspective we also thought it could be fun.
It was only after leaving India to move to South Africa, that I started daydreaming about a venture in India, a business venture, a fashion venture, a life venture. On August 2013 I was chatting to an old friend and told her “Questo business s’ha da fare” - This has to work!
During a “Made to Measure day” in selected boutiques around the world, Cesare Attolini style ambassadors invite their customers to a very personal fitting experience. Only on appointment.
I was at Gabucci store in Stockholm during one of these events, officially representing my husband but also taking the chance to learn and discover the Neapolitan fabrics and styles. Over an Italian Aperitivo, customers are presented with the latest fabric lookbooks before being invited to the fitting session.